Source: https://datafa.st/docs/twitter-mentions
Markdown source: https://datafa.st/docs/twitter-mentions.md
Description: See when your brand is mentioned on 𝕏 and Reddit directly on your analytics chart to understand social media impact on traffic and revenue.

# Track social mentions on your analytics chart

See when your brand is mentioned on 𝕏 and Reddit directly on your main analytics chart to understand how social media buzz correlates with traffic spikes and revenue.

![DataFast visitor chart with social mentions](/blog-x-mentions.jpg)

> Requires a [DataFast Growth plan](/#pricing)

## Why track mentions?

Understanding when your brand is discussed on social media helps you:

- **Connect social buzz to revenue spikes** - See which mentions actually drive traffic and sales
- **Identify viral moments** - Spot when your brand gains traction and capitalize on momentum  
- **Time your marketing** - Launch campaigns when social conversation is already high

![DataFast showing modal with social mentions](/blog-x-mentions-example.jpg)

## How it works

When someone mentions your tracked keywords on 𝕏 or your domain on Reddit, DataFast automatically adds the mention as a note on your analytics chart. You'll see:

- The actual post content in your chart tooltips
- Mentions aligned with traffic and revenue data
- Which social conversations led to conversions

### 𝕏 mentions
DataFast searches for your tracked keywords and domain on 𝕏, finding tweets that mention your brand.

### Reddit mentions
DataFast searches Reddit for posts that mention your website domain **or any of the keywords you track for 𝕏**. Reddit mentions include the post title, body preview, subreddit, score, and comment count.

## Set up mention tracking

1. Go to your **[Website Settings](/dashboard) > Integrations**
2. Find the **Twitter / 𝕏** section  
3. Click the **Mentions** tab
4. Add keywords you want to track (used for both 𝕏 and Reddit search):

### Keywords to track

Add brand names, product names, or campaign hashtags, like `DataFast`, `@datafast_`, `#DataFastAnalytics`, `YourProductName`.

### Keyword rules

- **4-15 characters** per keyword
- **Case insensitive** matching
- Include **@** for handle mentions
- Avoid generic terms to prevent spam

> **Note:** Your domain is automatically tracked on both 𝕏 and Reddit — no need to add it manually. The keywords you add to your 𝕏 mentions list are **shared with Reddit**, so you manage a single list in the Twitter / 𝕏 card.

## Best practices

- **Track brand name and products** — See how they are mentioned on 𝕏 and Reddit.
- **Monitor campaign hashtags** - Add hashtags from specific marketing campaigns  
- **Avoid generic terms** - Don't track words like "analytics" or "software" that create noise

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**Go farther and attribute traffic and revenue to the actual tweets with [DataFast's 𝕏 link attribution](/docs/twitter-link-attribution)**