Track social mentions on your analytics chart

See when your brand is mentioned on 𝕏 and Reddit directly on your main analytics chart to understand how social media buzz correlates with traffic spikes and revenue.

Why track mentions?

Understanding when your brand is discussed on social media helps you:

• Connect social buzz to revenue spikes - See which mentions actually drive traffic and sales
• Identify viral moments - Spot when your brand gains traction and capitalize on momentum
• Time your marketing - Launch campaigns when social conversation is already high

How it works

When someone mentions your tracked keywords on 𝕏 or your domain on Reddit, DataFast automatically adds the mention as a note on your analytics chart. You'll see:

• The actual post content in your chart tooltips
• Mentions aligned with traffic and revenue data
• Which social conversations led to conversions

𝕏 mentions

DataFast searches for your tracked keywords and domain on 𝕏, finding tweets that mention your brand.

Reddit mentions

DataFast searches for Reddit posts that link to or mention your website domain. Reddit mentions include the post title, body preview, subreddit, score, and comment count.

Set up mention tracking

1. Go to your Website Settings > Integrations
2. Find the Twitter / 𝕏 section
3. Click the Mentions tab
4. Add keywords you want to track (used for 𝕏 search):

Keywords to track

Keyword rules

• 4-15 characters per keyword
• Case insensitive matching
• Include @ for handle mentions
• Avoid generic terms to prevent spam

Best practices

• Track brand name and products — See how they are mentioned on 𝕏 and Reddit.
• Monitor campaign hashtags - Add hashtags from specific marketing campaigns
• Avoid generic terms - Don't track words like "analytics" or "software" that create noise

Go farther and attribute traffic and revenue to the actual tweets with DataFast's 𝕏 link attribution